• Why Jenga

    Headquartered in Singapore, the rising cryptocurrency hub in APAC, Jenga is your go-to one-stop partner for supporting Blockchain Business Development, Marketing and Communication Strategy, Global Structuring and Compliance. Jenga is founded with the vision of uplifting tech-innovation and entrepreneurship ecosystem by empowering Blockchain start-ups and accelerating their successes. Teaming up with Jenga's task force with prior backgrounds in blockchain industry, investment banking, venture capital and management consulting, you receive not only support in business planning and implementation but also strategy advisory backed by industry-proven best practices to fuel your long-term success.


    You can wholeheartedly focus on your core technologies, and Jenga helps you take care of the rest




    Conceptualization, Business Model Validation, Implementation Design, Project Management, Office Support, etc.

    Marketing and Communication

    Marketing Planning, Content Production, Social Media Marketing, Media Relationships, Exchange Relationships, Community Management, etc.



    Global structuring and compliance solutions for the need of business operations across various jurisdictions.


    Support in setting up international offices and talent sourcing, global networks to develop the needed business partnership



    Demystification of regulatory requirements and business banking solutions

  • Our Team

    We bring together the brightest minds from Blockchain industry, investment banking and management consulting

    Iris Xu


    Iris has over 10 years' experience in strategic consultancy in both traditional and internet industries. She is also a seasoned venture capitalist, with a primary focus on Fin-tech start-ups.


    Based in Singapore, Iris started IFC Associates, to provide a one-stop solution to those seeking professional services and business expansion. She set up Jenga with a vision of becoming the first provider of investment banking services in the blockchain industry. She advised over 50 projects worldwide and has accumulated rich implementation experience and industry resources to help blockchain companies launch their ventures globally.

    Lingxiao Yang

    Head of North American Operations

    Mr. Yang has worked in the top investment bank and consulting firms in Singapore, namely Morgan Stanley and Accenture management consulting since 2010. He provided professional guidance to numbers of financial innovation enterprises in Asia.


    Since 2014, Mr. Yang has focused on blockchain technologies, crypto-economy and business strategy consultation in blockchain space. He actively promoted Blockchain internal capability build-up in Accenture and co-led the first PoC project in the region.


    Singapore Government full Scholarship, B.ISE and Master of Financial Engineering (MFE) at National University of Singapore. MBA of Columbia Business School.

    Joy Cham

    VP, Business Operations

    Joy Cham has previously worked in Hunan Television as a bilingual anchor-woman. As the largest Chinese television channel by viewership numbers, her work with Hunan Television gave her the opportunity to interview some of the world’s most influential movers and shakers. Ranked as a top 10 television station globally, Hunan Television’s recognition as a premier television station allowed her to work collaboratively with international media stations such as the British Broadcasting Corporation, Cable News Network etc. China’s State Council Overseas Chinese Affairs Office bestowed upon Joy the recognition as an “Exceptional Chinese Youth” for her excellent work in the media arena. Her extensive knowledge and experience in media content production and publication stands her in good stead for propagating her clients’ agenda to the wider global audience.

    Nick Trudgen

    Director, Global Partnership

    Nick served at one of China’s largest law firms as Deputy Director of international department. He assists Chinese companies investing overseas and advise foreign companies who are interested in expanding into China. Founder of the Blockchain Group at Beijing DHH Law Firm and also co-founder of the firm’s Sports Group.


    Nick holds a PhD in Intellectual Property Law from Shanghai Jiao Tong University and his research was on Intellectual Property, blockchain, Technology, Media & Telecom and Space Law.

    Poppy Deng

    Manager, Media Strategy and Planning

    Poppy's Expertise lies in her innate ability to develop customised digital and integrated media campaigns and bringing them to fruition. Her superb skill set has brought resounding success to the reach of Jenga's clients and their global brand awareness.


    Her forte spans the entire spectrum of brand evangelism. From the strategising of the entire campaign to the collaboration with various creative, media and public relations teams. Poppy ensures that the campaign is seamless propagated across diverse channels and platforms.


    M.A. Asian Studies, Nanyang Technological University, Singapore. Bachelor of Law in Diplomacy, Renmin University,China.

    Jaedong Lee

    Manager, Korean Community

    Jaedong Lee is the President of the Korean Qtum Community moderates and manages the various Qtum community channels like KakaoTalk and Telegram. He also assisted in the Qbao ICO with its presale done within 13 minutes and its crowdsale done in 20 hours. He also helped Qbao to set up a Korean Community backed up by a team. He created the Happy Qtum android app.


    He is now a community manager of SpaceChain and is in charge of posting the latest updates on SpaceChain in Korean.


    He holds a PhD in Artificial Intelligence from the Sungkyunkwan University.

    Louis Liu

    Tax Adviser

    Louis was ex-director of DMC Consulting. He was also the advisor for China Desk, supporting Singapore-based Chinese clients on advisory matters in China. He is in charge of business advisory engagement which include Pre-IPO Consultants, business and tax planning and advisory.


    He has more than 10 years' experience in the areas of auditing and business advisory. He currently also serves as the CFO for China Taisan Technology Group Holding limited and Chairmen of audit committee for JES international Holding Limited. Louis is Chartered Accountant (Singapore). He is also the Member of Association of Chartered Certified Accountants.

    Clarence Guo

    Legal Adviser

    Clarence oversees the corporate department in Tzedek Law LLC. His practice focuses on the area of corporate banking and finance, and in the area of financial services regulations. His clients include major local and international banks, funds and fund managers, large real estate developers and owners, as well as young start-up companies. In particular, he specialises in assisting fintech start-ups, and has developed much expertise assisting companies dealing with blockchain technology / virtual currencies.

    Clarence has been endorsed in the banking and finance section of the Legal 500 2017 edition, a legal directory ranking the top lawyers of each country, as having a "fine record in real estate finance".