Headquartered in Singapore, the rising cryptocurrency hub in APAC, Jenga is your go-to one-stop partner for supporting Blockchain Business Development, Marketing and Communication Strategy, Global Structuring and Compliance. Jenga is founded with the vision of uplifting tech-innovation and the entrepreneurship ecosystem by empowering blockchain-based start-ups and accelerating their successes. By teaming up with Jenga's task force with prior backgrounds in the blockchain industry, investment banking, venture capital and management consulting, you will receive support in business planning, implementation and strategy advisory backed by industry-proven best practices to fuel your company’s long-term success.


    You can focus wholeheartedly on your core technologies and Jenga will take care of the rest




    Conceptualization, business model validation, implementation design, project management and office support.


    Marketing planning, content production, social media marketing, media relationships, exchange relationships and community management.



    Global structuring and compliance solutions for the need of business operations across various jurisdictions.


    Support in setting up international offices and talent sourcing, global networks to develop the needed business partnership



    Demystification of regulatory requirements and business banking solutions.


    We bring together the brightest minds from the blockchain industry, investment banking and management consulting

    Iris Xu


    Iris Xu has more than 10 years' experience in strategic consultancy in both traditional and internet industries. She is also a seasoned venture capitalist, with a primary focus on Fin-tech start-ups.


    Based in Singapore, Iris started IFC Associates, to provide a one-stop solution to those seeking professional services and business expansion.


    She set up Jenga with a vision of becoming the first provider of investment banking services in the blockchain industry. She has advised over 50 projects worldwide and has accumulated rich implementation experience as well as industry resources to help blockchain companies launch their ventures globally.

    Lingxiao Yang

    Head of North American Operations

    Lingxiao Yang has worked in top investment bank and consulting firms namely Morgan Stanley and Accenture management consulting in Singapore. A seasoned professional in the finance field, Lingxiao has helped many financial innovation enterprises in Asia achieve their business goals.

    Since 2014, he has focused on blockchain technologies, crypto-economy and business strategy consultation in the blockchain sphere. He actively promoted blockchain internal capability build-up in Accenture and co-led the first PoC project in the region.

    Currently based in New York City, Lingxiao provides clients with strategic advice on cross-legislation legal compliance, PR/marketing, internal strategy formulation, exchange on-boarding and investor relations. He also helps clients with corporate governance, audit planning as well as global expansion consultancy to ensure their long-term success. Additionally, lingxiao is familiar with cryptoeconomics design and is a partner of pioneer crypto hedge fund.

    Lingxiao is a Singapore Government Full Scholarship recipient and holds a Bachelor of Industrial and Systems Engineering and Master of Financial Engineering (MFE) at National University of Singapore, and MBA of Columbia Business School.

    Joy Cham

    VP, Business Operations

    Joy Cham previously worked as a bilingual anchor-woman in Hunan Television, which was ranked as a top 10 television station globally. As the largest Chinese television channel by viewership numbers, Hunan Television gave Joy the opportunity to interview some of the world’s most influential movers and shakers. Hunan Television’s recognition as a premier television station allowed her to work collaboratively with international media stations such as the British Broadcasting Corporation and Cable News Network.


    China’s State Council Overseas Chinese Affairs Office has also bestowed Joy the recognition as an “Exceptional Chinese Youth” for her excellent work in the media arena. Joy's extensive knowledge and experience in media content production and publication stands her in good stead for propagating her clients’ agenda to the wider global audience.

    Nicolette Ong

    VP, Project Management

    A media professional in the publishing industry, Nicolette Ong manages content production for Jenga’s portfolio of clients. Her expertise lies in creating engaging and insightful content that will resonate with readers.


    Having worked in Singapore’s largest broadcasting center Mediacorp for more than a decade, Nicolette understands the importance of having strong market campaigns and media relationships. With her background in writing and content marketing, she ensures that the client’s content is communicated clearly in their collateral and their branding is consistent across all their platforms including social media and websites.


    As a senior project manager, she also helps liaise with Jenga’s marketing and PR partners to ensure the overall success of their clients' projects.

    Poppy Deng

    Manager, Media Strategy and Planning

    Poppy Deng's expertise lies in her innate ability to develop customised digital and integrated media campaigns and bringing them to fruition. Her superb skill set has brought resounding success to the reach of Jenga's clients and their global brand awareness.


    Her forte spans the entire spectrum of brand evangelism. From the strategizing of the entire campaign to the collaboration with various creative, media and public relations teams. Poppy ensures that the campaign is seamlessly propagated across diverse channels and platforms.


    Poppy holds a M.A. Asian Studies from Nanyang Technological University, Singapore, and a Bachelor of Law in Diplomacy from Renmin University, China.

    Jaedong Lee

    Manager, Korean Community

    Jaedong Lee is the President of the Korean Qtum Community. He moderates and manages the various Qtum community channels like KakaoTalk and Telegram. He is also the creator of the Happy Qtum android app.


    Jaedong has assisted in the Qbao ICO with its presale, which was done within 13 minutes, and its crowdsale, which was done in 20 hours. Backed up by a team, he has also helped Qbao to set up a Korean Community.


    He is now a community manager of SpaceChain and is in charge of posting the latest updates on SpaceChain in Korean.


    He holds a PhD in Artificial Intelligence from Sungkyunkwan University, South Korea.

    Louis Liu

    Tax Adviser

    Louis Liu was ex-director of DMC Consulting. He was also the advisor for China Desk, supporting Singapore-based Chinese clients on advisory matters in China. He is in charge of business advisory engagement which include Pre-IPO Consultants, business and tax planning, and advisory.


    He has more than 10 years' experience in the areas of auditing and business advisory. He currently also serves as the CFO for China Taisan Technology Group Holding limited and Chairmen of audit committee for JES international Holding Limited. Louis is Chartered Accountant (Singapore). He is also the Member of Association of Chartered Certified Accountants.

    Clarence Guo

    Legal Adviser

    Clarence Guo oversees the corporate department in Tzedek Law LLC. His practice focuses on the area of corporate banking and finance, and in the area of financial services regulations. His clients include major local and international banks, funds and fund managers, large real estate developers and owners, as well as young start-up companies. In particular, he specializes in assisting fintech start-ups and has developed much expertise assisting companies dealing with blockchain technology/ virtual currencies.


    Clarence has been endorsed in the banking and finance section of the Legal 500 2017 edition -- a legal directory ranking the top lawyers of each country -- as having a "fine record in real estate finance".